AI Insights · Timothy · July 2025
Top Drawing & Coloring Apps on iOS in Oceania, Q2 2025
Explore the performance trends of the top five drawing and coloring apps on iOS in Oceania during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the drawing and coloring app market in Oceania saw varied performance among the top five applications on iOS, as reported by Sensor Tower.
Color by Number：Coloring Games from Wildlife Studios demonstrated a strong performance with weekly revenue gradually increasing, peaking at approximately $5.9K by the end of June. Weekly downloads began at 4.8K and surged to 12K mid-April, settling around 8K by the end of the quarter. Active users followed a similar trajectory, rising to a peak of 29.8K in early May before stabilizing around 23.8K.
Zen Color - Color By Number by Oakever Games experienced modest revenue growth, concluding the quarter at $717. Downloads fluctuated, reaching a high of 8.8K in mid-April, while active users showed a steady pattern, maintaining around 29.6K by the quarter's close.
Color Pop AI - Coloring Book from MWM saw consistent weekly revenue, averaging around $8.5K. Downloads declined from 5K to 2.2K over the quarter, while active users decreased from 16K to 13K.
Happy Color by Numbers Game by X-Flow showed stability in revenue, ending at $336. Downloads were steady, with a slight increase to 3.2K in late June. Active users remained robust, averaging around 40K.
Lastly, Phone Case DIY by Crazy Labs had minimal revenue impact. Downloads started at 1.6K, peaking at 3.8K in mid-April, while active users fluctuated, ending at approximately 6K.
These insights reflect the dynamic trends in the drawing and coloring app market in Oceania, with further details available from Sensor Tower.
